The C-OAR-SE Procedure for Scale Development in Marketing: A Comment
- Author(s)
- Adamantios Diamantopoulos
- Abstract
This note raises some issues on the C-OAR-SE procedure for scale development in marketing recently proposed by Rossiter [Rossiter, J.R. (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19, 305-335.]. Specifically, it identifies some potentially problematic areas under the various steps of C-OAR-SE and also questions the procedure's sole reliance on content validity. The objective is to generate further debate on C-OAR-SE as an effective approach for scale development efforts. © 2004 Elsevier B.V. All rights reserved.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Journal
- International Journal of Research in Marketing
- Volume
- 22
- Pages
- 1-9
- No. of pages
- 9
- ISSN
- 0167-8116
- Publication date
- 2005
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/6c9a10fe-e563-49a3-a1e4-358774cefc6c