Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example
- Author(s)
- Adamantios Diamantopoulos, Petra Riefler
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Pages
- 11-30
- No. of pages
- 20
- Publication date
- 2011
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/66814380-4d98-4627-a5dc-3faa43a31f63