Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
- Author(s)
- Eva Födermayr, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Journal
- Journal of Strategic Marketing
- Volume
- 16
- Pages
- 223-265
- No. of pages
- 43
- ISSN
- 0965-254X
- Publication date
- 2008
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/620a52f9-6946-4007-b339-f943d745541b