Cosmopolitan Consumers as a Target Group for Segmentation
- Author(s)
- Petra Riefler, Adamantios Diamantopoulos, Judy A. Siguaw
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Nanyang Technological University (NTU)
- Journal
- Journal of International Business Studies
- Volume
- 43
- Pages
- 285-305
- No. of pages
- 21
- ISSN
- 0047-2506
- Publication date
- 2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/cosmopolitan-consumers-as-a-target-group-for-segmentation(85a60769-4961-4692-bf8a-c6ad3cec9251).html