Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations

Author(s)
Christoph Fuchs, Adamantios Diamantopoulos
Organisation(s)
Department of Accounting, Innovation and Strategy
Publication date
2007
Austrian Fields of Science 2012
5020 Economics
Portal url
https://ucrisportal.univie.ac.at/en/publications/5af83418-1014-4847-b8b7-9e7885763cc5