Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations
- Author(s)
- Christoph Fuchs, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2007
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/5af83418-1014-4847-b8b7-9e7885763cc5