An empirical investigation of the antecedents and performance outcomes of export innovativeness
- Author(s)
- Katerina Makri, Marios Theodosiou, Evangelia Katsike
- Abstract
The present study develops and empirically tests a conceptual model of the organizational, strategic, and environmental drivers of export innovativeness. The relationship between export innovativeness and export performance is also examined. Using data collected from 168 small- and medium-sized direct exporters, we find that decentralization in decision making, export market orientation, information exchange and export market dynamism have a significant influence on exporting firms’ degree of innovativeness. Furthermore, export innovativeness has a significant positive effect on export performance. Several theoretical and managerial implications are derived from these findings. Directions for future research are also provided.
- Organisation(s)
- External organisation(s)
- University of Cyprus, King's College London, Wirtschaftsuniversität Wien (WU)
- Journal
- International Business Review
- Volume
- 26
- Pages
- 628-639
- No. of pages
- 12
- ISSN
- 0969-5931
- DOI
- https://doi.org/10.1016/j.ibusrev.2016.12.004
- Publication date
- 08-2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research
- Keywords
- ASJC Scopus subject areas
- Marketing, Business and International Management, Finance
- Sustainable Development Goals
- SDG 9 - Industry, Innovation, and Infrastructure
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/5795b2de-e5e2-4ea6-8d53-2747070b773b