The Relevance of Parent Brand Attributes for the Evaluation of Product-to-Service Brand Extensions
- Author(s)
- Christina Sichtmann, Adamantios Diamantopoulos, Lyudmilla Ostruk
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Freie Universität Berlin (FU)
- Publication date
- 2009
- Austrian Fields of Science 2012
- 502052 Business administration
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/52260743-2f98-43c5-b855-1df897b38843