Antecedents and Consequences of Customer Relationship Management (CRM) Practice: Insights from a Case Study in the Automotive Services Sector
- Author(s)
- Emmanuella Plakoyiannaki
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 2005
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/49d1e353-e29c-4e00-b458-1c4d78a2242a