Export Market-Oriented Activities: Their Antecedents, and Performance Consequences, and Moderating Influences
- Author(s)
- John Cadogan, Adamantios Diamantopoulos, Judy A. Siguaw
- Abstract
This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Loughborough University, Nanyang Technological University (NTU)
- Journal
- Journal of International Business Studies
- Volume
- 33
- Pages
- 615-626
- No. of pages
- 12
- ISSN
- 0047-2506
- Publication date
- 2002
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/47875db3-b0be-4f49-96ac-b12b1da0438e