Antecedents and Actions of Export Pricing Strategy: A Consceptual Framework and Research Propositions

Author(s)
Matthew B. Myers, Tamer S. Cavusgil, Adamantios Diamantopoulos
Organisation(s)
Department of Accounting, Innovation and Strategy
External organisation(s)
University of Oklahoma, Michigan State University
Journal
European Journal of Marketing
Volume
36
Pages
159-188
No. of pages
30
ISSN
0309-0566
Publication date
2002
Peer reviewed
Yes
Austrian Fields of Science 2012
5020 Economics
Portal url
https://ucrisportal.univie.ac.at/en/publications/459ef0ea-7cdf-4659-b383-6bc177c65a8f