Antecedents and Actions of Export Pricing Strategy: A Consceptual Framework and Research Propositions
- Author(s)
- Matthew B. Myers, Tamer S. Cavusgil, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of Oklahoma, Michigan State University
- Journal
- European Journal of Marketing
- Volume
- 36
- Pages
- 159-188
- No. of pages
- 30
- ISSN
- 0309-0566
- Publication date
- 2002
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/459ef0ea-7cdf-4659-b383-6bc177c65a8f