Is There Such a Thing as Global Brand Price Premium? Investigating the Effects of Perceived Brand Globalness on Consumers’ Willingness to Pay”
- Author(s)
- Christina Sichtmann, Vasileios Davvetas, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2014
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/44c1aab7-1487-439f-87d7-20988be21fd3