Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers
- Author(s)
- Christoph Fuchs, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Erasmus University Rotterdam
- Journal
- Journal of Product Innovation Management
- Volume
- 29
- Pages
- 229-244
- No. of pages
- 16
- ISSN
- 0737-6782
- DOI
- https://doi.org/10.1111/j.1540-5885.2011.00892.x
- Publication date
- 2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/3dc4cf5d-8f76-409c-a510-6ce309846a29