Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers

Author(s)
Christoph Fuchs, Adamantios Diamantopoulos
Organisation(s)
Department of Accounting, Innovation and Strategy
External organisation(s)
Erasmus University Rotterdam
Journal
Journal of Product Innovation Management
Volume
29
Pages
229-244
No. of pages
16
ISSN
0737-6782
DOI
https://doi.org/10.1111/j.1540-5885.2011.00892.x
Publication date
2012
Peer reviewed
Yes
Austrian Fields of Science 2012
502052 Business administration
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/3dc4cf5d-8f76-409c-a510-6ce309846a29