Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction

Author(s)
Serge A. Rijsdijk, Erik Jan Hultink, Adamantios Diamantopoulos
Organisation(s)
Department of Accounting, Innovation and Strategy
External organisation(s)
Delft University of Technology
Journal
Journal of the Academy of Marketing Science
Volume
35
Pages
340-356
No. of pages
17
ISSN
0092-0703
Publication date
2007
Peer reviewed
Yes
Austrian Fields of Science 2012
5020 Economics
Portal url
https://ucrisportal.univie.ac.at/en/publications/3c6dff6c-07dd-45cc-98bc-d5dc3f36bf02