I Don’t Know That I Care: Consumers’ Country-of-Origin Cue Usage Denial and Effect Automaticity
- Author(s)
- Marc Herz, Adamantios Diamantopoulos, Alexander Wahl
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of Vienna
- Publication date
- 2014
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/3c48f9ac-1396-4336-8d44-3636ea908c27