How Do Organisational Members Perceive CRM? Evidence from a Service Firm

Author(s)
Emmanuella Plakoyiannaki
Organisation(s)
External organisation(s)
Aristotle University of Thessaloniki
Publication date
06-2003
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research, 502054 Entrepreneurship
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/33845eb7-35e8-475e-81d5-4b44b7980e54