Consumer Xenocentrism and Well-Being
- Author(s)
- Adamantios Diamantopoulos, Michaela Matarazzo, Mona Mrad, Mariel Maack
- Abstract
Focusing on the implications of xenocentric behavior for consumer well-being, the authors investigate the link between consumer xenocentrism (C-XEN) and consumers’ self-esteem, using conspicuous consumption orientation and brand addiction as mediating variables. To this end, drawing on system justification, self-concept, and reference group theories, they develop a competitive mediation model and test it on samples of Italian (N = 456) and Peruvian (N = 203) consumers. The results reveal that while the direct effect of C-XEN on self-esteem is negative, C-XEN is also positively related to self-esteem through indirect effects, with conspicuous consumption orientation and brand addiction mediating this relationship. These findings add to our theoretical understanding of the C-XEN construct and its impact on consumer well-being, and have important practical implications for both foreign and domestic producers.
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Università degli Studi „Guglielmo Marconi“, American University of Sharjah
- Journal
- Journal of International Marketing
- ISSN
- 1069-031X
- DOI
- https://doi.org/10.1177/1069031X241264992
- Publication date
- 2024
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501021 Social psychology, 502052 Business administration, 502019 Marketing
- Keywords
- ASJC Scopus subject areas
- Marketing, Business and International Management
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/11c9b6c9-89bd-41fb-8152-d6c7f5a84bae