Anthropomorphism in Packages of Grocery Brands: An Exploratory Content Analysis
- Author(s)
- A. Triantos, E. Outra, Emmanuella Plakoyiannaki, L. Petridis
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Publication date
- 05-2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/2c25a884-6403-4350-8169-76967e531b1a