A Model of Export Sales Forecasting Behavior and Performance: Development and Testing

Author(s)
Heidi M Winklhofer, Adamantios Diamantopoulos
Abstract

This paper presents and tests a path model of export sales forecasting behavior and performance, incorporating organizational and export-specific characteristics. The proposed links are based on insights provided by the literature on forecasting practices as well as the export literature. The model is tested on a sample of UK exporters and is shown to have a good fit. The results indicate that the key determinants of export sales forecasting performance are organizational commitment, in addition to the resources devoted to the forecasting function. Implications of the findings for forecasting practice and performance are discussed and future research avenues identified. © 2001 International Institute of Forecasters. Published by Elsevier Science B.V. All rights reserved.

Organisation(s)
Department of Accounting, Innovation and Strategy
External organisation(s)
University of Nottingham
Journal
International Journal of Forecasting
Volume
19
Pages
271-285
No. of pages
15
ISSN
0169-2070
DOI
https://doi.org/10.1016/S0169-2070(01)00146-7
Publication date
2003
Peer reviewed
Yes
Austrian Fields of Science 2012
5020 Economics
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/29a91896-d11f-4b8b-ba03-24cc7c26ed3e