Exhibition Event Evaluation Revisited: An Individual Value Approach
- Author(s)
- Vincent-Wayne Mitchell, Aikaterini Makri, Bodo Schlegelmilch, Patrick Blaha
- Abstract
Studies looking at how millions of people attending exhibition events evaluate these events have identified many event characteristics. Using Means-End Chain Theory we categorise them into an overarching inputs–processes–outputs–outcomes model. Focusing on value-in-use as an end outcome, we devise a new measure of non-economic exhibition value using a multimethod set of studies. Study 1 uses qualitative interviews to identify the outcomes attendees value. Study 2 develops a scale for measuring the eight value dimensions, which include new values (e.g., inspirational value), unmeasured values (e.g., self-esteem) and under-explored values (e.g., social vs relationship value). Study 3 deploys this scale across a series of exhibitions to predict 43–61% of event satisfaction, loyalty, and word of mouth. The new model adds conceptual clarity to exhibition characteristics, and the new scale enhances the accountability and importance of exhibitions.
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Motion Group, Wirtschaftsuniversität Wien (WU), The University of Sydney
- Journal
- Event management : an international journal
- Volume
- 27
- Pages
- 107-125
- No. of pages
- 19
- DOI
- https://doi.org/10.3727/152599522X16419948695044
- Publication date
- 10-2022
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502040 Tourism research
- Keywords
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/exhibition-event-evaluation-revisited-an-individual-value-approach(28c3aa01-3386-40e6-8f31-5df206502114).html