The Stereotype Content Model Applied to Country of Origin Stereotypes: Construct Validity and Prediction of Purchase Intentions
- Author(s)
- Adamantios Diamantopoulos, Arnd Florack, Benjamin Serfas
- Organisation(s)
- Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology
- Publication date
- 2014
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/268ed467-07ef-4ed0-a333-cd3d0f731117