Guidelines for Choosing Between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective
- Author(s)
- Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs, Petra Wilczynski, Sebastian Kaiser
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Ludwig-Maximilians-Universität München, Erasmus University Rotterdam, RSU Rating
- Journal
- Journal of the Academy of Marketing Science
- Volume
- 40
- Pages
- 434-449
- No. of pages
- 16
- ISSN
- 0092-0703
- Publication date
- 2012
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/260671aa-f224-4984-b1cc-38d5379e76fe