Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses
- Author(s)
- Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Vasileios Davvetas
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of Sarajevo
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/2435d16d-5267-463d-a9e1-b74b0cb83b99