Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach
- Author(s)
- Fabian Bartsch, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/1f0f3cbe-7a02-4ce4-88e6-e11683dff49a