How Employee - Brand Relationships and Employee - Work Relationships Can Turn Employees Into Brand Champions Through Organizational Identification
- Author(s)
- Birgit Löhndorf, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2011
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/1d8d9fc8-b780-4763-b11f-6043f8d19551