Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?
- Author(s)
- Eva Maria Oberecker, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Journal
- Journal of International Marketing
- Volume
- 19
- Pages
- 45-72
- No. of pages
- 28
- ISSN
- 1069-031X
- Publication date
- 2011
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/1af8712d-c335-45da-ba8c-9f84ce203c05