Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't

Author(s): Vasileios Davvetas, Adamantios Diamantopoulos, Ghasem Zaefarian, Christina Sichtmann
Abstract: Structural Equations Modeling (SEM) has enjoyed increased popularity as an analytical method among Industrial Marketing Management (IMM) authors over the last years. Despite such popularity, many authors fail to understand the basic principles of the method and reviewers are frequently confronted with manuscripts suffering from erroneous applications, insufficient reporting and questionable interpretation of SEM-based findings. Addressing this issue, the present article presents – in non-technical language – the most basic concepts related to SEM, resolves common misconceptions about the method's application and provides hands-on advice to IMM authors and reviewers dealing with SEM-based manuscripts. Structured along ten fundamental questions, the article covers issues related to (1) latent variables and their scaling, (2) types of parameters in SEM, (3) unstandardized and standardized estimates, (4) model identification, (5) model constraints, (6) model fit, (7) independence and saturated models, (8) modification indices, (9) nested models, and (10) equivalent models. After illustrating these concepts with the use of examples, the article concludes with a list of guidelines addressed both to IMM authors crafting manuscripts using SEM and the peers reviewing them.
Organisation(s): Department of Marketing and International Business
External organisation(s): University of Leeds
Journal: Industrial Marketing Management
Volume: 90
Pages: 252-263
No. of pages: 12
ISSN: 0019-8501
DOI: https://doi.org/10.1016/j.indmarman.2020.07.016
Publication date: 08-2020
Peer reviewed: Yes
Austrian Fields of Science 2012: 502052 Business administration, 502019 Marketing
Keywords
ASJC Scopus subject areas: Marketing
Portal url: https://ucrisportal.univie.ac.at/en/publications/13e7fcc8-c560-44c9-93b1-22537a79898d