Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
- Author(s)
- Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Technische Universität Carolo-Wilhelmina zu Braunschweig, Humboldt-Universität zu Berlin
- No. of pages
- 630
- Publication date
- 2012
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/13235a09-4f38-48f8-b18d-9cac40bf36ca