A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation
- Author(s)
- Christoph Fuchs, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2007
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/127ef47a-f62f-4cd7-97d1-36c5498b3bc3