Consumer Animosity: A Literature Review and a Reconsideration of its Measurement
- Author(s)
- Petra Riefler, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Journal
- International Marketing Review
- Volume
- 24
- Pages
- 87-119
- No. of pages
- 33
- ISSN
- 0265-1335
- Publication date
- 2007
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/0a4dbe7a-c714-4156-8d92-16ddd1e89241