Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process & Capabilities
- Author(s)
- Emmanuella Plakoyiannaki
- Organisation(s)
- External organisation(s)
- Aristotle University of Thessaloniki
- Pages
- 171 - 194
- Publication date
- 2006
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502054 Entrepreneurship, 502016 SME-research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/081ac82c-6ce0-43f6-be4f-8d851bd33441