Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
- Author(s)
- Eva Födermayr, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Journal
- Journal of Strategic Marketing
- Volume
- 16
- Pages
- 129-156
- No. of pages
- 28
- ISSN
- 0965-254X
- Publication date
- 2008
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 5020 Economics
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/04c232f2-aeb0-4c03-abf3-92abfc5f6da4