Estimating Willingness-to-Pay with Choice-Based Conjoint Analysis: Can Consumer Characteristics Explain Variations in Accuracy?
- Author(s)
- Christina Sichtmann, Robert Wilken, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- ESCP Europe Wirtschaftshochschule Berlin
- Journal
- British Journal of Management
- Volume
- 22
- Pages
- 628-645
- No. of pages
- 18
- ISSN
- 1045-3172
- DOI
- https://doi.org/10.1111/j.1467-8551.2010.00696.x
- Publication date
- 2011
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/014d3fd2-71c2-41bc-973e-7898afab0eef