Customer Relationship Management (CRM): The Effect of Organisational Culture: A Longitudinal Case Study in the Automotive Services Sector

Author(s)
Emmanuella Plakoyiannaki, M. Saren, N. Tzokas
Organisation(s)
External organisation(s)
Aristotle University of Thessaloniki
Publication date
09-2002
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research, 502054 Entrepreneurship
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/013628cb-798a-4ce7-8c35-392f0a35bb1d