Customer Relationship Management (CRM) As A Strategic Decision: Contextual Factors and Performance Outcomes

Author(s)
Emmanuella Plakoyiannaki, S. Hart
Organisation(s)
External organisation(s)
Aristotle University of Thessaloniki
Publication date
07-2003
Peer reviewed
Yes
Austrian Fields of Science 2012
502016 SME-research, 502054 Entrepreneurship
Keywords
Portal url
https://ucrisportal.univie.ac.at/en/publications/0050756f-0353-4b75-9784-6309fa3072bc