All Publications Chair of International Business
Showing entries 161 - 180 out of 359
2016
Kesidou E, Plakoyiannaki ME, Tardios JA. The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. 2016. Paper presented at 43rd Academy of International Business Conference, London, United Kingdom.
Davvetas V, Diamantopoulos A, Halkias G. “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data. 2016
Bartsch F, Diamantopoulos A. Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. In Proceedings of the 7th European Marketing Academy Regional Conference. 2016
Wagner U, Diamantopoulos A. 1st EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle. 2016;17.
2015
Davvetas V, Sichtmann C, Diamantopoulos A. The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing. 2015 Dec;32(4):431-434. doi: 10.1016/j.ijresmar.2015.05.004
Plakoyiannaki ME, Stavraki G, Kampouri K. Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. 2015. Paper presented at 3rd International Conference on Contemporary Marketing Issues, London, United Kingdom.
Fetscherin M, Diamantopoulos A, Chan A, Abbott R. How Are Brand Names of Chinese Companies Perceived by Americans? Journal of Product & Brand Management. 2015 Apr 20;24(2):110-123. doi: 10.1108/JPBM-02-2014-0501
Diamantopoulos A, Florack A, Serfas B. The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. 2015. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
Kampouri K, Plakoyiannaki ME, Leppäaho T. A Critical Realist Approach for the study of Family Business International Partner Selection. 2015. Paper presented at 41st European International Business Academy conference, Rio de Janeiro, Brazil.
Davvetas V, Sichtmann C, Diamantopoulos A. Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. In Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World. 2015
Zeugner-Roth K, Zabkar V, Diamantopoulos A. Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing. 2015;23(2):25-54. doi: 10.1509/jim.14.0038
Diamantopoulos A, Herz M. Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial. In Proceedings of the 6th EMAC CEE Regional Conference. Vienna. 2015
Fletcher M, Buck T, Plakoyiannaki ME, Zhao YO. Demystifying Case Study Selection In International Business Research. In BAM2015 Proceedings. Portsmouth. 2015
Halkias G, Florack A, Diamantopoulos A, Palcu J. Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. 2015. Paper presented at 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgium.
Halkias G, Florack A, Diamantopoulos A, Palcu J. Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research. 2015
Bartsch F, Diamantopoulos A, Paparoidamis N, Chumpitaz R. Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification. In Proceedings of the 6th EMAC CEE Regional Conference. Vienna. 2015
Davvetas V, Diamantopoulos A. How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research. 2015
Davvetas V, Halkias G, Diamantopoulos A. Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions. In Proceedings of the 6th EMAC CEE Regional Conference. Vienna. 2015
Bartsch F, Diamantopoulos A. Predicting Global Brand Ownership: An Empirical Investigation of Positive Consumer Dispositions towards Globality. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research. 2015
Diamantopoulos A, Florack A, Serfas B. The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. 2015. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
Showing entries 161 - 180 out of 359