All Publications Chair of International Business
Showing entries 61 - 80 out of 402
2022
Szöcs I, Diamantopoulos A, Luburic G. What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. In Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022
Plakoyiannaki E, Stavraki G, Tsapi V. The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research. 2022 Mar 29;25(2):256-271. doi: 10.1108/QMR-09-2021-0119
Welch C, Paavilainen-Mäntymäki E, Piekkari R, Plakoyiannaki E. Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies. 2022 Feb;53(1):4-26. Epub 2022 Jan 14. doi: 10.1057/s41267-021-00484-5
Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
Galizzi G, Plakoyiannaki E. Network (Over)embeddedness in International Business: A Systematic Review and Integrative Framework. In Proceedings of the 48th EIBA Annual Conference 2022. 2022
Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. In Proceedings of the 36th British Academy of Management (BAM) Conference. 2022
Makri K, Leri I, Plakoyiannaki E. Reshoring Literature: Analyzing the Past and Present to Predict the Future. In Proceedings of the 48th EIBA Annual Conference. 2022
2021
Diamantopoulos A, Matarazzo M, Maack M. Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. 2021. Paper presented at European International Business Association Conference, Madrid, Spain.
Bourdin D, Halkias G, Makri K. The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research. 2021 Dec;137:28-38. doi: 10.1016/j.jbusres.2021.08.020
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Diamantopoulos A, Matarazzo M, Maack M. The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021
Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021
Hoorani BH, Plakoyiannaki E, Gibbert M. The Forgotten Role of Time in Qualitative Theorizing for International Business Research. In Proceedings of the 35th British Academy of Management (BAM) Conference 2021 . Lancaster, UK: British Academy of Management Conference. 2021
Luise C, Buckley PJ, Voss H, Plakoyiannaki E, Barbieri E. The Role of Local Actors in the Implementation of the Belt and Road Initiative: the Example of the Italian Port System. Dipartimento di Economia, Università Ca'Foscari Venezia Working Papers. 2021 Aug 31;1-53.
Makri K, Papadas KK, Schlegelmilch BB. Global Social Networking Sites and Global Identity: A three-country Study. Journal of Business Research. 2021 Jun;130:482-492. Epub 2019. doi: 10.1016/j.jbusres.2019.11.065
Kampouri K, Plakoyiannaki E. Entry Nodes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms. In The Palgrave Handbook of Family Firm Internationalization. Palgrave Macmillan. 2021. p. 237-264 doi: 10.1007/978-3-030-66737-5_8
Kolbl Ž, Diamantopoulos A, Plakoyiannaki E. It Takes Three to Tango: Brand-, Brand Buyer- & Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study. In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Montanari MG, Diamantopoulos A, Giraldi J. Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference. 2021
Showing entries 61 - 80 out of 402