All Publications Chair of International Business
Showing entries 321 - 340 out of 359
2005
Plakoyiannaki ME, Zotos Y, Lysonski S. Images of Women in U.K. Magazine Advertisements: Does Advertising Belittle Women’s Liberation?. 2005. Paper presented at 9th International Conference on Marketing and Development, Thessaloniki, Greece.
Plakoyiannaki ME. Antecedents and Consequences of Customer Relationship Management (CRM) Practice: Insights from a Case Study in the Automotive Services Sector. 2005. Paper presented at 34th European Marketing Academy Conference, Milan, Italy.
Plakoyiannaki E. How Do Organisational Members Perceive CRM? Evidence from a U.K. Service Firm. Journal of Marketing Management. 2005;21(3-4):363-392. doi: 10.1362/0267257053779136
Diamantopoulos A. The C-OAR-SE Procedure for Scale Development in Marketing: A Comment. International Journal of Research in Marketing. 2005;22(1):1-9.
Diamantopoulos A, Smith GW, Grime I. The Impact of Brand Extensions on Brand Personality: Experimental Evidence. European Journal of Marketing. 2005;39(1-2):129-149.
2004
Dimitratos P, Plakoyiannaki ME, Förbom YK. Entrepreneurial and International Learning in Multinational Subsidiaries. 2004. Paper presented at Academy of International Business Conference, Stockholm, Sweden.
Dimitratos P, Nakos G, Plakoyiannaki ME, Ennis S. Toward a Broader Measurement of International Entrepreneurship. 2004. Paper presented at Babson Kauffman Entrepreneurship Research Conference, Glasgow, United Kingdom.
Balabanis G, Diamantopoulos A. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach. Journal of the Academy of Marketing Science. 2004;32(1):80-95. doi: 10.1177/0092070303257644
Dimitratos P, Plakoyiannaki ME. International Entrepreneurship and International Entrepreneurial Culture. In Petrakis PE, editor, Entrepreneurship. University of Athens. 2004. p. 95 - 105
2003
Dimitratos P, Lioukas S, Plakoyiannaki ME. International Performance of Smaller Firms and its Determinants: An Empirical Study. 2003. Paper presented at 29th European International Business Academy Conference, Copenhagen, Denmark.
Plakoyiannaki ME, Dimitratos P. Is Customer Relationship Management (CRM) Practice linked to Entrepreneurial Attitude? Empirical Evidence from a Service Firm. 2003. Paper presented at BAM2003 Conference, Harrogate, United Kingdom.
Plakoyiannaki ME, Hart S. Customer Relationship Management (CRM) As A Strategic Decision: Contextual Factors and Performance Outcomes. 2003. Paper presented at 2003 Academy of Marketing Conference, Birmingham, United Kingdom.
Plakoyiannaki ME. How Do Organisational Members Perceive CRM? Evidence from a Service Firm. 2003. Paper presented at 7th Research Conference on Relationship Marketing and Customer Relationship Management, Berlin, Germany.
Plakoyiannaki ME, Hart S. Customer Relationship Management (CRM) Investment: The Strategic-Decision Making Process and Performance – A Conceptual Model. 2003. Paper presented at 32nd European Marketing Academy Conference, Glasgow, United Kingdom.
Winklhofer HM, Diamantopoulos A. A Model of Export Sales Forecasting Behavior and Performance: Development and Testing. International Journal of Forecasting. 2003;19(2):271-285. doi: 10.1016/S0169-2070(01)00146-7
Diamantopoulos A, Bohlen GM, Schlegelmilch B, Sinkovics RR. Can Socio-demographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research. 2003;56(6):465-480. doi: 10.1016/S0148-2963(01)00241-7
Souchon AL, Diamantopoulos A, Holzmüller H, Axinn CN, Sinkula JM, Simmet H et al. Export Information Use: The Role of Key Organizational and Evnironmental Determinants. Journal of International Marketing. 2003;11(3):106-127.
Diamantopoulos A, Winklhofer HM. Export Sales Forecasting by UK Firms: Technique Utilization and Impact on Forecast Accuracy. Journal of Business Research. 2003;56(1):45-54.
Diamantopoulos A. International Marketing Review: Guest editorial. International Marketing Review. 2003;20(1):13-16.
Dimitratos P, Plakoyiannaki ME. Theoretical Foundations of an International Entrepreneurial Culture. Journal of International Entrepreneurship. 2003;1:187 - 215. doi: 10.1023/A:1023804318244
Showing entries 321 - 340 out of 359