All Publications Chair of International Business
Showing entries 301 - 320 out of 359
2007
Piekkari R, Plakoyiannaki ME, Welch C. The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice?. 2007. Paper presented at 23rd IMP Conference, Manchester, United Kingdom.
Plakoyiannaki ME, Boutsouki C, Zotos Y. Male Portrayals in Greek Advertising: Insights from the Greek Context. 2007. Paper presented at 10th International Conference on Marketing and Development, Washington, United States.
Fuchs C, Diamantopoulos A. A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation. In Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy). Unknown publisher. 2007
Riefler P, Diamantopoulos A. Consumer Animosity: A Literature Review and a Reconsideration of its Measurement. International Marketing Review. 2007;24(1):87-119.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: Scale Development and Validation. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Fuchs C, Diamantopoulos A. Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective. In Dixon AL, Machleit KA, editors, 2007 American Marketing Association Winter Educators's Conference - Marketing Theory. Chicago: Unknown publisher. 2007. p. 89-89
Diamantopoulos A, Kakkos N. Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration. Journal of International Marketing. 2007;15(3):1-31.
Rijsdijk SA, Hultink EJ, Diamantopoulos A. Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction. Journal of the Academy of Marketing Science. 2007;35(3):340-356.
Födermayr E, Diamantopoulos A. Segmentation Effectiveness: Empirical Evidence from International Companies and Experts. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
2006
Plakoyiannaki E, Saren M. Time and the customer relationship management process: Conceptual and methodological insights. Journal of Business and Industrial Marketing. 2006 Jul 3;21(4):218-230. doi: 10.1108/08858620610672588
Plakoyiannaki ME, Boutsouki C. Gender Portrayals within Contemporary Greek Magazine Advertisements: A Content Analysis. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.
Plakoyiannaki ME, Ziamou L, Boutsouki C. Rethinking Female Portrayals in Print Advertisements: Exploring Relationships between. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: An In-Depth Investigation of the Psychometric Properties of the CYMYC Scale. In Unknown host publication title. Unknown publisher. 2006
Montesinos M, Roth K, Diamantopoulos A, Bigné EJ. Country Image, Country Brand Equity and Product Preferences: A Test of two Models. In Proceedings from the 35th EMAC Conference. Unknown publisher. 2006
Plakoyiannaki E. Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process & Capabilities. In Saren M, editor, Marketing Graffiti. Butterworth - Heinemann. 2006. p. 171 - 194
Diamantopoulos A, Siguaw JA. Formative vs. Reflective Indicators on Organizational Measure Development: A Comparison and Empirical Illustration. British Journal of Management. 2006;17(4):263-282.
Diamantopoulos A. The Error Term in Formative Measurement Models: Interpretation and Modeling Implications. Journal of Modelling in Management. 2006;1(1):7-17.
Diamantopoulos A, Reynolds NL, Simintiras AC. The Impact of Response Styles on the Stability of Cross-national Comparisons. Journal of Business Research. 2006;59(8):925-935.
2005
Liouka I, Dimitratos P, Plakoyiannaki ME. Opportunity Identification in Multinational Subsidiaries: An Empirical Study. 2005. Paper presented at 31st European International Business Academy, Oslo, Norway.
Showing entries 301 - 320 out of 359