All Publications Chair of International Business
Showing entries 261 - 280 out of 359
2010
Zeugner-Roth K, Diamantopoulos A. Home Country Bonds and Biases: Linkages and Impact on Purchase Intentions. In Proceedings of the Annual Conference of the European Marketing Academy. Unknown publisher. 2010
Diamantopoulos A. Reflective and Formative Metrics of Relationship Value: Response to Baxter's Commentary Essay. Journal of Business Research. 2010;63(1):91-93.
Wagner U, Diamantopoulos A. Research Productivity in Business Economics: The Case of Marketing 2. Unknown publisher. 2010.
Fletcher M, Plakoyiannaki ME. Sampling in Case Study Research. In Mills AJ, Durepos G, Wiebe E, editors, Encylopedia of Case Study Research. Vol. 2. Sage Publications Ltd. 2010. p. 837 - 840 doi: 10.4135/9781412957397
Löhndorf B, Herz M, Diamantopoulos A. The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions. In Fourth German-French-Austrian Conference on Quantitative Marketing. Unknown publisher. 2010
Riefler P, Diamantopoulos A. Using Formative Measures in Theoretical Models: A Cautionary Tale. In German-French-Austrian Conference on Quantitative Marketing 2010. Unknown publisher. 2010
2009
Poulis K, Poulis E, Plakoyiannaki ME. Contextualising Case Study Selection: Introducing a Framework. 2009. Paper presented at 35th European Academy of International Business Conference, Valencia, Spain.
Plakoyiannaki E, Zotos Y. Female role stereotypes in print advertising: Identifying associations with magazine and product categories. European Journal of Marketing. 2009 Nov 13;43(11):1411-1434. doi: 10.1108/03090560910989966
Triantos A, Plakoyiannaki ME. Consumers’ Perception of Advertising Creativity: Introducing a Framework. 2009. Paper presented at 2nd Biennial Conference on Services Marketing, Thessaloniki, Greece.
Schöfer K, Diamantopoulos A. A Typology of Consumers' Emotional Response Styles During Service Recovery Encounters. British Journal of Management. 2009;20(3):292-308.
Roth K, Diamantopoulos A. Advancing the Country Image Construct. Journal of Business Research. 2009;62(7):726-740.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: Review and Replication of the CYMYC Scale. Journal of Business Research. 2009;62(4):407-419.
Diamantopoulos A, Schlegelmilch BB, Palihawadana D. Country-of-Oirgin: A Construct Past its Sell by Date? In Proceedings of the AMA Winter Educators' Conference. Unknown publisher. 2009
Diamantopoulos A, Schlegelmilch BB, Palihawadana D. Country-of-Origin: Still Alive and Kicking? In Proceedings Annual Conference of the European Academy Conference (EMAC). Unknown publisher. 2009
Födermayr E, Diamantopoulos A, Sichtmann C. Export Segmentation Effectiveness: Index Construction and Link to Export Performance. Journal of Strategic Marketing. 2009;17(1):55-73.
Plakoyiannaki E, Deligianni I. Growth and Learning Spillovers from International Markets: Empirical Evidence from Gree Firms. In Jones M, Young S, Dimitratos P, Fletcher M, editors, Internationalization, Entrepreneurship and the Smaller Firm. Edward Elgar. 2009. p. 37 - 52
Diamantopoulos A, Wagner U. Research Productivity in Business Economics: The Case of Marketing. German Economic Review. 2009;10(2):243-248.
Baldauf A, Cravens KS, Diamantopoulos A, Zeugner-Roth K. The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis. Journal of Retailing. 2009;85(4):437-452. doi: 10.1016/j.jretai.2009.04.004
Sichtmann C, Diamantopoulos A, Ostruk L. The Relevance of Parent Brand Attributes for the Evaluation of Product-to-Service Brand Extensions. In Proceedings of the 38th European Marketing Academy (EMAC) Conference. Unknown publisher. 2009
Dimitratos P, Plakoyiannaki ME. Theoretical Foundations of an International Entrepreneurial Culture. In McNaughton RB, Bell J, editors, Entrepreneurship and Globalization. Vol. 5. Los Angeles: Sage Publications Ltd. 2009. p. 49-76
Showing entries 261 - 280 out of 359