All Publications Chair of International Business
Showing entries 241 - 260 out of 359
2011
Fletcher M, Plakoyiannaki ME. Case Study Selection: Key Issues and Challenges for International Business Researchers. In Marschan-Pierkkari R, Welch C, editors, Case Study Research for International Business. Edward Elgar. 2011. p. 171 - 191
Diamantopoulos A. Consumer Affinity Construct. In Wiley International Encyclopedia of Marketing: International Marketing. Wiley. 2011. p. 11-13
Diamantopoulos A, Oberecker EM. Consumer Sentiments towards Foreign Countries as Predictors of Behavioral Intentions. 2011. Paper presented at Annual Conference of the European Marketing Academy 2011, Ljubljana, Slovenia.
Oberecker EM, Diamantopoulos A. Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions? Journal of International Marketing. 2011;19(2):45-72.
Diamantopoulos A, Zeugner-Roth K. Country of Origin as Brand Element. In Wiley International Encyclopedia of Marketing: International Marketing. Wiley. 2011. p. 18-22
Sichtmann C, Wilken R, Diamantopoulos A. Estimating Willingness-to-Pay with Choice-Based Conjoint Analysis: Can Consumer Characteristics Explain Variations in Accuracy? British Journal of Management. 2011;22(4):628-645. doi: 10.1111/j.1467-8551.2010.00696.x
Balabanis G, Diamantopoulos A. Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image. Journal of International Marketing. 2011;19(2):95-116.
Löhndorf B, Diamantopoulos A. How Employee - Brand Relationships and Employee - Work Relationships Can Turn Employees Into Brand Champions Through Organizational Identification. In Proceedings Consumer Brand Relationship Colloquium (March 17-19 2011, Orlando, USA). 2011
Diamantopoulos A. Incorporating Formative Measures Into Covariance-Based Structural Equation Models. MIS Quarterly. 2011;35(2):335-358.
Sichtmann C, von Selasinsky M, Diamantopoulos A. Service Quality and Export Performance of Business-to-Business Service Provides: The Role of Service Employee- and Customer-Oriented Quality Control Initiatives. Journal of International Marketing. 2011;19(1):1-22.
Diamantopoulos A, Schlegelmilch BB, Palihawadana D. The Relationship Between Country-of-Origin Image and Brand Image as Drivers of Purchase Intentions: A Test of Alternative Perspectives. International Marketing Review. 2011;28(5):508-524. doi: 10.1108/02651331111167624
Diamantopoulos A, Riefler P. Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example. In Advances in International Marketing. Emerald. 2011. p. 11-30
2010
Dimitratos P, Plakoyiannaki E, Pitsoulaki A, Tüselmann HJ. The global smaller firm in international entrepreneurship. International Business Review. 2010 Dec 1;19(6):589-606. doi: 10.1016/j.ibusrev.2010.03.005
Michailova S, Plakoyiannaki ME, Ritvala T, Piekkari R, Jormanainen I, Salmi A. Exiting the Field: The Missing Piece in the Puzzle of Fieldwork. 2010. Paper presented at 36th European Academy of International Business conference, Porto, Portugal.
Piekkari R, Welch C, Plakoyiannaki ME, Paavilainen E. Case Study Research in International Business: Towards a Critical Approach. 2010. Paper presented at 3rd Qualitative Research Conference, Vaasa, Finland.
Piekkari R, Plakoyiannaki E, Welch C. 'Good' case research in industrial marketing: Insights from research practice. Industrial Marketing Management. 2010 Jan 1;39(1):109-117. doi: 10.1016/j.indmarman.2008.04.017
Zeugner-Roth K, Diamantopoulos A. Advancing the Country Image (CoI) Construct: Reply to Samiee's (2009) Commentary. Journal of Business Research. 2010;63(4):446-449. doi: 10.1016/j.jbusres.2009.09.009
Diamantopoulos A. Affective and Cognitive Assessment of Foreign Countries: Impact on Behavioral Intentions. In Proceedings of the AMA Summer Educators' Conference. Unknown publisher. 2010
Diamantopoulos A, Papadopoulos N. Assessing the Cross-National Invariance of Formative Measures: Guidelines for International Business Researchers. Journal of International Business Studies. 2010;41(2):360-370. doi: 10.1057/jibs.2009.37
Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies from a Consumer Perspective. European Journal of Marketing. 2010;44(11/12):1763-1786.
Showing entries 241 - 260 out of 359