All Publications Chair of International Business
Showing entries 221 - 240 out of 359
2012
Koschate N, Diamantopoulos A, Oldenkotte K. Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay. Journal of International Marketing. 2012;20(1):19-41. doi: 10.1509/jim.10.0140
Moriuchi E, Diamantopoulos A, Jackson P. Bicultural Consumption Behavior: An Experimental Study on Shin Japanese-American Perceptions and Buying Intentions towards Hedonic and Utilitarian Products. 2012. Paper presented at American Marketing Association Winter Educators' Conference 2012, St. Petersburg, United States.
Plakoyiannaki ME. Case Studies in Family Business Research: A Review and Critical Analysis. 2012. Paper presented at 38th EIBA Annual Conference, Brighton, United Kingdom.
Riefler P, Diamantopoulos A, Siguaw JA. Cosmopolitan Consumers as a Target Group for Segmentation. Journal of International Business Studies. 2012;43(3):285-305.
Fuchs C, Diamantopoulos A. Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers. Journal of Product Innovation Management. 2012;29(2):229-244. doi: 10.1111/j.1540-5885.2011.00892.x
Sichtmann C, Diamantopoulos A. Do Perceived Brand Globalness and Country-of-Origin Affect the Success of Brand Extensions? In Rita P, editor, Marketing to citizens : going beyond customers and consumers: 41th EMAC Conference, Lisbon, 22-25 May 2012. Lisbon: ISCTE Business School. 2012
Diamantopoulos A, Ring A, Schlegelmilch BB. Drivers of Export Segmentation Effectiveness. In Proceedings Annual Conference of the European Marketing Academy (May 22-25 2012, Lisbon, Portugal). 2012
Diamantopoulos A, Sarstedt M, Fuchs C, Wilczynski P, Kaiser S. Guidelines for Choosing Between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective. Journal of the Academy of Marketing Science. 2012;40(3):434-449.
Herz M, Diamantopoulos A. How Country Stereotype Impact Behavioral Intentions: The Mediating Influence of Cognitive and Affective Brand Evaluations. 2012. Paper presented at 41th European Marketing Academy Conference, Lissabon, Portugal.
Herz M, Diamantopoulos A. Implicit Country Attitudes and their Spontaneous Influence on Cognitive and Affective Dimensions of the Brand Image. In Proceedings of the AMA Winter Educators' Conference (Feb 17-19 2012, St. Petersburg, USA). 2012
Diamantopoulos A, Fritz W, Hildebrandt L. Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. SPRINGER-V D I VERLAG GMBH, 2012. 630 p.
2011
Plakoyiannaki ME, Papastathopoulou P. Case Study Research in New Service Development: A Review and Critical Assessment. 2011. Paper presented at 3rd Biennial Conference on Services Marketing, Izmir, Turkey.
Kokkou H, Plakoyiannaki ME, Andronikidis A, Papastathopoulou P. Corporate Social Responsibility (CSR): A Review and Research Agenda. 2011. Paper presented at 3rd Biennial Conference on Services Marketing, Izmir, Turkey.
Stavraki G, Plakoyiannaki ME, Zotos Y. From Identifications to Emergent Identities and from Experience Attachment to Self-extension: A case study of Toulouse Lautrec Consumption. 2011. Paper presented at 10th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing, Unknown.
Welch C, Piekkari R, Plakoyiannaki E, Paavilainen-Mäntymäki E. Theorising from case studies: Towards a pluralist future for international business research. Journal of International Business Studies. 2011 Jun 1;42(5):740-762. doi: 10.1057/jibs.2010.55
Stavraki G, Plakoyiannaki ME. Pathways and Outcomes of Immersion: A case study of Imaginative Responses and Personal Reflections of Joan Miro’s Artwork. 2011. Paper presented at 40th European Marketing Academy Conference, Ljubljana, Slovenia.
Dimitratos P, Petrou A, Plakoyiannaki E, Johnson JE. Strategic decision-making processes in internationalization: Does national culture of the focal firm matter? Journal of World Business. 2011 Apr 1;46(2):194-204. doi: 10.1016/j.jwb.2010.05.002
Stavraki G, Plakoyiannaki ME. Appropriating an Artistic Brand Meaning: A Case Study of Consumers’ Responses to Miro’s Exhibition. 2011. Paper presented at 16th International Conference on Corporate and Marketing Communications, Athen, Greece.
Kotzaivazoglou I, Plakoyiannaki ME. Gender Stereotypes and Election Campaigns: A Longitudinal Analysis of Print Political Advertising in Greece. 2011. Paper presented at 61st Political Studies Association Annual Conference, London, United Kingdom.
Sichtmann C, Ring A, Diamantopoulos A. Beyond the Parent Brand: Does the Country-of-Origin Affect Brand Extension Success? In Proceedings Annual Conference of the European Marketing Academy (May 24-27, 2011, Ljubljana, Slovenia). 2011
Showing entries 221 - 240 out of 359