All Publications Chair of International Business
Showing entries 221 - 240 out of 385
2014
Davvetas V, Diamantopoulos A. Perceived Brand Globalness and Consumer Regret: Effect on Word-of-Mouth and Purchase Intentions. In Proceedings Annual Conference of the European Marketing Academy. Valencia. 2014
Temme D, Diamantopoulos A, Pfegfeidel V. Specifying Formatively-Measured Constructs in Endogenous Positions in Structural Equation Models: Caveats and Guidelines for Researchers. International Journal of Research in Marketing. 2014;31(3):309-316. Epub 2014 Feb 13. doi: 10.1016/j.ijresmar.2014.03.002
Diamantopoulos A, Florack A, Serfas B. The Stereotype Content Model Applied to Country of Origin Stereotypes: Construct Validity and Prediction of Purchase Intentions. 2014. Paper presented at Association for Consumer Research Conference (ACR 2014), Baltimore, United States.
2013
Ritvala T, Plakoyiannaki E. Critical Realism as a Third Lens to Distance in International Business and International Management Research. 2013. Paper presented at 40th Academy of International Business, Istanbul, Turkey.
Plakoyiannaki E, Chidlow A, Welch C. Do IB Researchers Account for Language Issues: State of the Art and Lessons for the Future. 2013. Paper presented at 40th Academy of International Business, Istanbul, Turkey.
Welch C, Plakoyiannaki E, Piekkari R, Paavilainen-Mäntymäki E. Legitimizing diverse uses for qualitative research: A rhetorical analysis of two management journals. International Journal of Management Reviews. 2013 Apr 1;15(2):245-264. doi: 10.1111/ijmr.12001
Poulis K, Poulis E, Plakoyiannaki E. The role of context in case study selection: An international business perspective. International Business Review. 2013 Feb 1;22(1):304-314. doi: 10.1016/j.ibusrev.2012.04.003
Herz M, Diamantopoulos A. Activation of Country Stereotypes: Automaticity, Consonance, and Impact. Journal of the Academy of Marketing Science. 2013;41(4):400-417. Epub 2012 Oct 19. doi: 10.1007/s11747-012-0318-1
Herz M, Diamantopoulos A, Koschate-Fischer N. An Entitativity Perspective on Country-of Origin Effects. In Proceedings Annual Conference of the Academy of Marketing Science. 2013
Diamantopoulos A, Riefler P. Consumer Cosmopolitanism: Using the C-COSMO Scale to Predict Product Ownership. 2013. Paper presented at American Marketing Association Winter Educators' Conference 2013, Las Vegas, United States.
Davvetas V, Diamantopoulos A. Consumer Regret in Global versus Local Brand Purchase Decisions. 2013. Paper presented at EMAC 26th Doctoral Colloquium, Istanbul, Turkey.
Sichtmann C, Diamantopoulos A. Consumer Responses to ‘global’ and ‘local’ Brand Designations: An Experimental Investigation. In Proceedings Annual Conference of the European Marketing Academy. 2013
Gineikiené J, Diamantopoulos A, Urbonavičius S. Countervailing Influences of Consumer Animosity and Nostalgia on Purchasing Decisions. In Proceedings Association for Consumer Research Conference. 2013
Herz M, Diamantopoulos A. Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective. Journal of International Marketing. 2013;21(3):95-121. doi: 10.1509/jim.13.0004
Diamantopoulos A. MIMIC Models and Formative Measurement: Some Thoughts on Lee, Cadogan & Chamberlain. AMS Review. 2013;3(1):30-37. Epub 2013 Jan 24. doi: 10.1007/s13162-013-0035-z
Diamantopoulos A, Temme D. MIMIC Models, Formative Indicators and the Joys of Research. AMS Review. 2013;3(3):160-170. Epub 2013 Jul 16. doi: 10.1007/s13162-013-0050-0
Kontinen T, Plakoyiannaki E. The Case Study Research in Family Business: A State of the Art Review. 2013. Paper presented at 73rd Annual Meeting of the Academy of Management, Florida, United States.
Sichtmann C, Diamantopoulos A. The Impact of Perceived Brand Globalness, Brand Origin Image, and Brand Origin-Extension Fit on Brand Extension Success. Journal of the Academy of Marketing Science. 2013;41(5):567-585. Epub 2013 Oct 11. doi: 10.1007/s11747-013-0328-7
2012
Dimitratos P, Voudouris I, Plakoyiannaki E, Nakos G. International entrepreneurial culture-Toward a comprehensive opportunity-based operationalization of international entrepreneurship. International Business Review. 2012 Aug 1;21(4):708-721. doi: 10.1016/j.ibusrev.2011.08.001
Plakoyiannaki E, Kampouri K, Stavraki G, Kotzaivazoglou I. Family Firms: Going Global Through a Digital Entry Mode. 2012. Paper presented at 1st International Conference on Contemporary Marketing Issues, Thessaloniki, Greece.
Showing entries 221 - 240 out of 385