All Publications Chair of International Business
Showing entries 301 - 320 out of 389
2009
Schöfer K, Diamantopoulos A. A Typology of Consumers' Emotional Response Styles During Service Recovery Encounters. British Journal of Management. 2009;20(3):292-308.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: Review and Replication of the CYMYC Scale. Journal of Business Research. 2009;62(4):407-419.
Diamantopoulos A, Schlegelmilch BB, Palihawadana D. Country-of-Oirgin: A Construct Past its Sell by Date? In Proceedings of the AMA Winter Educators' Conference. Unknown publisher. 2009
Diamantopoulos A, Schlegelmilch BB, Palihawadana D. Country-of-Origin: Still Alive and Kicking? In Proceedings Annual Conference of the European Academy Conference (EMAC). Unknown publisher. 2009
Födermayr E, Diamantopoulos A, Sichtmann C. Export Segmentation Effectiveness: Index Construction and Link to Export Performance. Journal of Strategic Marketing. 2009;17(1):55-73.
Plakoyiannaki E, Deligianni I. Growth and Learning Spillovers from International Markets: Empirical Evidence from Gree Firms. In Jones M, Young S, Dimitratos P, Fletcher M, editors, Internationalization, Entrepreneurship and the Smaller Firm. Edward Elgar. 2009. p. 37 - 52
Diamantopoulos A, Wagner U. Research Productivity in Business Economics: The Case of Marketing. German Economic Review. 2009;10(2):243-248.
Baldauf A, Cravens KS, Diamantopoulos A, Zeugner-Roth K. The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis. Journal of Retailing. 2009;85(4):437-452. doi: 10.1016/j.jretai.2009.04.004
Dimitratos P, Plakoyiannaki E. Theoretical Foundations of an International Entrepreneurial Culture. In McNaughton RB, Bell J, editors, Entrepreneurship and Globalization. Vol. 5. Los Angeles: Sage Publications Ltd. 2009. p. 49-76
Welch C, Plakoyiannaki E. Theorising in Context: Reassessing the Explanatory potential of Case Studies in International Business Research. 2009. Paper presented at 35th European Academy of International Business Conference, Valencia, Spain.
Sichtmann C, Diamantopoulos A, Ostruk L. The Relevance of Parent Brand Attributes for the Evaluation of Product-to-Service Brand Extensions. In Proceedings of the 38th European Marketing Academy (EMAC) Conference. Unknown publisher. 2009
Fuchs C, Diamantopoulos A. Using Single-Item Measures for Construct Measurement in Management Research: Conceptual Issues and Application Guidelines. Die Betriebswirtschaft. 2009;69(2):195-210.
2008
Fletcher M, Plakoyiannaki E. Case Study Selection: An Overview of Key Issues for International Business Researchers. 2008. Paper presented at 34th European Academy of International Business Conference, Tallinn, Estonia.
Plakoyiannaki E, Mathioudaki K, Dimitratos P, Zotos Y. Images of women in online advertisements of global products: Does sexism exist? Journal of Business Ethics. 2008 Nov 1;83(1):101-112. doi: 10.1007/s10551-007-9651-6
Plakoyiannaki E, Piekkari R, Welch C. The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice. 2008. Paper presented at 37th European Marketing Academy Conference, Brighton, United Kingdom.
Plakoyiannaki E, Tzokas N, Dimitratos P, Saren M. How critical is employee orientation for customer relationship management? Insights from a case study. Journal of Management Studies (JMS). 2008 Mar 1;45(2):268-293. doi: 10.1111/j.1467-6486.2007.00740.x
Diamantopoulos A, Riefler P, Roth K. Advancing Formative Measurement Models. Journal of Business Research. 2008;61(12):1203-1218.
Balabanis G, Diamantopoulos A. Brand Origin Identification by Consumers: A Classification Perspective. Journal of International Marketing. 2008;16(1):39-71.
Födermayr E, Diamantopoulos A. Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts. Journal of Strategic Marketing. 2008;16(2):129-156.
Diamantopoulos A. Formative Indicators: Introduction to the Special Issue. Journal of Business Research. 2008;61(12):1201-1202.
Showing entries 301 - 320 out of 389