All Publications Chair of International Business
Showing entries 121 - 140 out of 389
2018
Belk RW, Caldwell M, Devinney TM, Eckhardt GM, Henry P, Kozinets R et al. Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management. 2018 Mar 24;34(5-6):432-458. doi: 10.1080/0267257X.2017.1377754
Plakoyiannaki E, Stavraki G. Collage Visual Data: Pathways to Data Analysis. In Cassell C, Cunliffe AL, Grandy G, editors, The SAGE Handbook of Qualitative Business and Management Research Methods. Sage Publications Ltd. 2018. p. 313-328 doi: 10.4135/9781526430236.n19, 10.4135/9781526430236
Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M, Zabkar V. Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries. In 9th EMAC Regional Conference. Prague. 2018
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Diamantopoulos A, Arslanagic-Kalajdzic M, Kolbl Z. How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA). New Orleans. 2018
Plakoyiannaki E, Stavraki G. Organizational processes and capabilities. In Saren M, editor, Marketing graffiti: The writing on the wall. 2 ed. 2018. p. 201-226
Kolbl Z, Diamantopoulos A, Arslanagic-Kalajdzic M. Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Davvetas V, Diamantopoulos A. "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing. 2018;26(2):1-21. doi: 10.1509/jim.17.0040
Davvetas V, Diamantopoulos A. The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
Diamantopoulos A, Herz M. The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. In 9th EMAC Regional Conference. Prague. 2018
Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. 2018. Paper presented at American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Greece.
Sichtmann C, Davvetas V, Diamantopoulos A. The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting. Minneapolis. 2018
Kolbl Z, Arslanagic-Kalajdzic M, Diamantopoulos A. The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. In Global Marketing Conference 2018 . Tokyo. 2018
Halkias G, Diamantopoulos A, Florack A, Palcu J. Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. In Proceedings of the 47th European Marketing Academy Conference. Glasgow. 2018
2017
Kampouri K, Plakoyiannaki E. International Networking and Post-Entry Decisions of Family Managed vs. Family Owned Firms. In Proceedings of the 43rd Annual conference of the European International Business Academy. Milan. 2017
Zabkar V, Arslanagic-Kalajdzic M, Diamantopoulos A, Florack A. Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. Journal of Business Research. 2017 Nov 1;80(November):228-235. Epub 2017 Jun 17. doi: 10.1016/j.jbusres.2017.06.006
Halkias G, Micevski M, Diamantopoulos A, Milchram C. Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture Ad Imagery and Brand Schema Incongruity. Journal of Business Research. 2017 Nov;80:210-217. Epub 2017 May 10. doi: 10.1016/j.jbusres.2017.04.018
Davvetas V, Diamantopoulos A. "Regretting your Brand-Self?" The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. Journal of Business Research. 2017 Nov;80(November):218-227. doi: 10.1016/j.jbusres.2017.04.008
Makri K, Schlegelmilch BB. Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay. Journal of Business Research. 2017 Nov;80:155-163. doi: 10.1016/j.jbusres.2017.05.016
Diamantopoulos A, Florack A, Halkias G, Palcu J. Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model. Journal of International Business Studies. 2017 Oct;48(8):1023-1036. Epub 2017 May 24. doi: 10.1057/s41267-017-0085-9
Showing entries 121 - 140 out of 389