All Publications Chair of International Business
Showing entries 281 - 300 out of 389
2011
Diamantopoulos A, Schlegelmilch BB, Palihawadana D. The Relationship Between Country-of-Origin Image and Brand Image as Drivers of Purchase Intentions: A Test of Alternative Perspectives. International Marketing Review. 2011;28(5):508-524. doi: 10.1108/02651331111167624
Diamantopoulos A, Riefler P. Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example. In Advances in International Marketing. Emerald. 2011. p. 11-30
2010
Dimitratos P, Plakoyiannaki E, Pitsoulaki A, Tüselmann HJ. The global smaller firm in international entrepreneurship. International Business Review. 2010 Dec 1;19(6):589-606. doi: 10.1016/j.ibusrev.2010.03.005
Michailova S, Plakoyiannaki E, Ritvala T, Piekkari R, Jormanainen I, Salmi A. Exiting the Field: The Missing Piece in the Puzzle of Fieldwork. 2010. Paper presented at 36th European Academy of International Business conference, Porto, Portugal.
Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies from a Consumer Perspective. European Journal of Marketing. 2010 Nov 16;44(11/12):1763-1786. doi: 10.1108/03090561011079873
Piekkari R, Welch C, Plakoyiannaki E, Paavilainen E. Case Study Research in International Business: Towards a Critical Approach. 2010. Paper presented at 3rd Qualitative Research Conference, Vaasa, Finland.
Piekkari R, Plakoyiannaki E, Welch C. 'Good' case research in industrial marketing: Insights from research practice. Industrial Marketing Management. 2010 Jan 1;39(1):109-117. doi: 10.1016/j.indmarman.2008.04.017
Zeugner-Roth K, Diamantopoulos A. Advancing the Country Image (CoI) Construct: Reply to Samiee's (2009) Commentary. Journal of Business Research. 2010;63(4):446-449. doi: 10.1016/j.jbusres.2009.09.009
Diamantopoulos A. Affective and Cognitive Assessment of Foreign Countries: Impact on Behavioral Intentions. In Proceedings of the AMA Summer Educators' Conference. Unknown publisher. 2010
Diamantopoulos A, Papadopoulos N. Assessing the Cross-National Invariance of Formative Measures: Guidelines for International Business Researchers. Journal of International Business Studies. 2010;41(2):360-370. doi: 10.1057/jibs.2009.37
Zeugner-Roth K, Diamantopoulos A. Home Country Bonds and Biases: Linkages and Impact on Purchase Intentions. In Proceedings of the Annual Conference of the European Marketing Academy. Unknown publisher. 2010
Diamantopoulos A. Reflective and Formative Metrics of Relationship Value: Response to Baxter's Commentary Essay. Journal of Business Research. 2010;63(1):91-93.
Wagner U, Diamantopoulos A. Research Productivity in Business Economics: The Case of Marketing 2. Unknown publisher. 2010.
Fletcher M, Plakoyiannaki E. Sampling in Case Study Research. In Mills AJ, Durepos G, Wiebe E, editors, Encylopedia of Case Study Research. Vol. 2. Sage Publications Ltd. 2010. p. 837 - 840 doi: 10.4135/9781412957397
Löhndorf B, Herz M, Diamantopoulos A. The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions. In Fourth German-French-Austrian Conference on Quantitative Marketing. Unknown publisher. 2010
Riefler P, Diamantopoulos A. Using Formative Measures in Theoretical Models: A Cautionary Tale. In German-French-Austrian Conference on Quantitative Marketing 2010. Unknown publisher. 2010
2009
Poulis K, Poulis E, Plakoyiannaki E. Contextualising Case Study Selection: Introducing a Framework. 2009. Paper presented at 35th European Academy of International Business Conference, Valencia, Spain.
Plakoyiannaki E, Zotos Y. Female role stereotypes in print advertising: Identifying associations with magazine and product categories. European Journal of Marketing. 2009 Nov 13;43(11):1411-1434. doi: 10.1108/03090560910989966
Triantos A, Plakoyiannaki E. Consumers’ Perception of Advertising Creativity: Introducing a Framework. 2009. Paper presented at 2nd Biennial Conference on Services Marketing, Thessaloniki, Greece.
Roth K, Diamantopoulos A. Advancing the Country Image Construct. Journal of Business Research. 2009;62(7):726-740.
Showing entries 281 - 300 out of 389