All Publications Chair of International Business
Showing entries 181 - 200 out of 388
2016
Gomez Diaz L, Diamantopoulos A. Emotions Generated by Country Stereotypes: A Facial Coding Approach. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data. 2016
Diamantopoulos A. How Not to Generate an Interesting Research Question (in COO but not only ...). 2016. Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.
Halkias G, Micevski M, Diamantopoulos A, Milchram C. Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations. In Proceedings of the 7th European Marketing Academy Regional Conference. 2016
Diamantopoulos A, Arslanagic-Kalajdzic M, Davvetas V. Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. 2016. Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.
Salzberger T, Sarstedt M, Diamantopoulos A. Measurement in the Social Sciences: Where C-OAR-SE Delivers and Where It Does Not. European Journal of Marketing. 2016;50(11):1942-1952. doi: 10.1108/EJM-10-2016-0547
Sichtmann C, Diamantopoulos A. Perceived Brand Local Connectedness Vs. Perceived Brand Globalness as Drivers of Consumer-Brand Identification and Purchase Intentions. 2016. Paper presented at Global Marketing Conference 2016, Hongkong, China.
Davvetas V, Diamantopoulos A. Regretting your Brand-Self? The Moderating Role of Consumer-Brand Identification on Consumer Responses to Purchase Regret. In Proceedings of the 7th European Marketing Academy Regional Conference. 2016
Zabkar V, Arslanagic-Kalajdzic M, Diamantopoulos A, Florack A. The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report. In Proceedings of the 7th European Marketing Academy Regional Conference. 2016
Kesidou E, Plakoyiannaki E, Tardios JA. The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. 2016. Paper presented at 43rd Academy of International Business Conference, London, United Kingdom.
Davvetas V, Diamantopoulos A, Halkias G. “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data. 2016
Bartsch F, Diamantopoulos A. Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. In Proceedings of the 7th European Marketing Academy Regional Conference. 2016
Wagner U, Diamantopoulos A. 1st EMAC Junior Faculty & Doctoral Student Research Camp. The EMAC Chronicle. 2016;17.
2015
Davvetas V, Sichtmann C, Diamantopoulos A. The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing. 2015 Dec;32(4):431-434. doi: 10.1016/j.ijresmar.2015.05.004
Plakoyiannaki E, Stavraki G, Kampouri K. Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. 2015. Paper presented at 3rd International Conference on Contemporary Marketing Issues, London, United Kingdom.
Fetscherin M, Diamantopoulos A, Chan A, Abbott R. How Are Brand Names of Chinese Companies Perceived by Americans? Journal of Product & Brand Management. 2015 Apr 20;24(2):110-123. doi: 10.1108/JPBM-02-2014-0501
Diamantopoulos A, Florack A, Serfas B. The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. 2015. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
Kampouri K, Plakoyiannaki E, Leppäaho T. A Critical Realist Approach for the study of Family Business International Partner Selection. 2015. Paper presented at 41st European International Business Academy conference, Rio de Janeiro, Brazil.
Davvetas V, Sichtmann C, Diamantopoulos A. Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. In Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World. 2015
Zeugner-Roth K, Zabkar V, Diamantopoulos A. Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing. 2015;23(2):25-54. doi: 10.1509/jim.14.0038
Diamantopoulos A, Herz M. Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial. In Proceedings of the 6th EMAC CEE Regional Conference. Vienna. 2015
Showing entries 181 - 200 out of 388