All Publications Chair of International Business
Showing entries 321 - 340 out of 389
2008
Diamantopoulos A, Riefler P. Formative Indikatoren: Einige Anmerkungen zu ihrer Art, Validität und Multikollinearität. Zeitschrift für Betriebswirtschaft. 2008;78(11):1183-1196.
Balabanis G, Diamantopoulos A. Gains and Losses from the Misperception of Country-of-Origin: The Role of Brand and Country-of-Origin Image. In Proceedings from the Academy of International Business Conference. Unknown publisher. 2008
Roth K, Diamantopoulos A, Montesinos M. Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study. Management International Review. 2008;48(5):577-602.
Födermayr E, Diamantopoulos A. Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research. Journal of Strategic Marketing. 2008;16(3):223-265.
Diamantopoulos A, Siguaw JA, Cadogan J. Measuring Abstract Constructs in Management and Organizational Research: The Case of Export Coordination. British Journal of Management. 2008;19(4):389-395.
Schöfer K, Diamantopoulos A. Measuring Experienced Emotions during Service Recovery Encounters: Construction and Assessment of the ESRE Scale. Service Business: An International Journal. 2008;2(2):65-81.
Riefler P, Diamantopoulos A. The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda. Journal of International Marketing. 2008;16(3):23-56.
Roth K, Diamantopoulos A. The Predictive Validity of Alternative Country Personality Measures: An Empirical Investigation. In Proceedings from the 37th EMAC Conference. Unknown publisher. 2008
Schöfer K, Diamantopoulos A. The Role of Emotions in Translating Perceptions of (In)Justice into Postcomplaint Behavioral Responses. Journal of Service Research. 2008;11(1):91-103.
2007
Plakoyiannaki E, Deligianni I. Growth and Learning Spillovers from International Markets: Empirical Evidence from Greek Firms. 2007. Paper presented at 33rd European Academy of International Business Conference, Catania, Italy.
Piekkari R, Plakoyiannaki E, Welch C. The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice?. 2007. Paper presented at 23rd IMP Conference, Manchester, United Kingdom.
Plakoyiannaki E, Boutsouki C, Zotos Y. Male Portrayals in Greek Advertising: Insights from the Greek Context. 2007. Paper presented at 10th International Conference on Marketing and Development, Washington, United States.
Fuchs C, Diamantopoulos A. A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation. In Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy). Unknown publisher. 2007
Riefler P, Diamantopoulos A. Consumer Animosity: A Literature Review and a Reconsideration of its Measurement. International Marketing Review. 2007;24(1):87-119.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: Scale Development and Validation. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Fuchs C, Diamantopoulos A. Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective. In Dixon AL, Machleit KA, editors, 2007 American Marketing Association Winter Educators's Conference - Marketing Theory. Chicago: Unknown publisher. 2007. p. 89-89
Diamantopoulos A, Kakkos N. Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration. Journal of International Marketing. 2007;15(3):1-31.
Rijsdijk SA, Hultink EJ, Diamantopoulos A. Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction. Journal of the Academy of Marketing Science. 2007;35(3):340-356.
Födermayr E, Diamantopoulos A. Segmentation Effectiveness: Empirical Evidence from International Companies and Experts. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Showing entries 321 - 340 out of 389