All Publications Chair of International Business
Showing entries 321 - 340 out of 385
2008
Diamantopoulos A, Siguaw JA, Cadogan J. Measuring Abstract Constructs in Management and Organizational Research: The Case of Export Coordination. British Journal of Management. 2008;19(4):389-395.
Schöfer K, Diamantopoulos A. Measuring Experienced Emotions during Service Recovery Encounters: Construction and Assessment of the ESRE Scale. Service Business: An International Journal. 2008;2(2):65-81.
Riefler P, Diamantopoulos A. The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda. Journal of International Marketing. 2008;16(3):23-56.
Roth K, Diamantopoulos A. The Predictive Validity of Alternative Country Personality Measures: An Empirical Investigation. In Proceedings from the 37th EMAC Conference. Unknown publisher. 2008
Schöfer K, Diamantopoulos A. The Role of Emotions in Translating Perceptions of (In)Justice into Postcomplaint Behavioral Responses. Journal of Service Research. 2008;11(1):91-103.
2007
Plakoyiannaki E, Deligianni I. Growth and Learning Spillovers from International Markets: Empirical Evidence from Greek Firms. 2007. Paper presented at 33rd European Academy of International Business Conference, Catania, Italy.
Piekkari R, Plakoyiannaki E, Welch C. The Case Study Approach in Industrial Marketing: Convergence or Divergence between Methodological Ideals and Research Practice?. 2007. Paper presented at 23rd IMP Conference, Manchester, United Kingdom.
Plakoyiannaki E, Boutsouki C, Zotos Y. Male Portrayals in Greek Advertising: Insights from the Greek Context. 2007. Paper presented at 10th International Conference on Marketing and Development, Washington, United States.
Fuchs C, Diamantopoulos A. A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation. In Proceedings of the 13th Biennial World Marketing Congress, (July 11-14, 2007, Verona, Italy). Unknown publisher. 2007
Riefler P, Diamantopoulos A. Consumer Animosity: A Literature Review and a Reconsideration of its Measurement. International Marketing Review. 2007;24(1):87-119.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: Scale Development and Validation. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Fuchs C, Diamantopoulos A. Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
Fuchs C, Diamantopoulos A. Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective. In Dixon AL, Machleit KA, editors, 2007 American Marketing Association Winter Educators's Conference - Marketing Theory. Chicago: Unknown publisher. 2007. p. 89-89
Diamantopoulos A, Kakkos N. Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration. Journal of International Marketing. 2007;15(3):1-31.
Rijsdijk SA, Hultink EJ, Diamantopoulos A. Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction. Journal of the Academy of Marketing Science. 2007;35(3):340-356.
Födermayr E, Diamantopoulos A. Segmentation Effectiveness: Empirical Evidence from International Companies and Experts. In Proceedings from the 36th EMAC Conference. Unknown publisher. 2007
2006
Plakoyiannaki E, Saren M. Time and the customer relationship management process: Conceptual and methodological insights. Journal of Business and Industrial Marketing. 2006 Jul 3;21(4):218-230. doi: 10.1108/08858620610672588
Plakoyiannaki E, Boutsouki C. Gender Portrayals within Contemporary Greek Magazine Advertisements: A Content Analysis. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.
Plakoyiannaki E, Ziamou L, Boutsouki C. Rethinking Female Portrayals in Print Advertisements: Exploring Relationships between. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: An In-Depth Investigation of the Psychometric Properties of the CYMYC Scale. In Unknown host publication title. Unknown publisher. 2006
Showing entries 321 - 340 out of 385