All Publications Chair of International Business
Showing entries 341 - 360 out of 388
2006
Plakoyiannaki E, Boutsouki C. Gender Portrayals within Contemporary Greek Magazine Advertisements: A Content Analysis. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.
Plakoyiannaki E, Ziamou L, Boutsouki C. Rethinking Female Portrayals in Print Advertisements: Exploring Relationships between. 2006. Paper presented at 35th European Marketing Academy Conference, Athen, Greece.
Riefler P, Diamantopoulos A. Consumer Cosmopolitanism: An In-Depth Investigation of the Psychometric Properties of the CYMYC Scale. In Unknown host publication title. Unknown publisher. 2006
Montesinos M, Roth K, Diamantopoulos A, Bigné EJ. Country Image, Country Brand Equity and Product Preferences: A Test of two Models. In Proceedings from the 35th EMAC Conference. Unknown publisher. 2006
Plakoyiannaki E. Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process & Capabilities. In Saren M, editor, Marketing Graffiti. Butterworth - Heinemann. 2006. p. 171 - 194
Diamantopoulos A, Siguaw JA. Formative vs. Reflective Indicators on Organizational Measure Development: A Comparison and Empirical Illustration. British Journal of Management. 2006;17(4):263-282.
Diamantopoulos A. The Error Term in Formative Measurement Models: Interpretation and Modeling Implications. Journal of Modelling in Management. 2006;1(1):7-17.
Diamantopoulos A, Reynolds NL, Simintiras AC. The Impact of Response Styles on the Stability of Cross-national Comparisons. Journal of Business Research. 2006;59(8):925-935.
2005
Liouka I, Dimitratos P, Plakoyiannaki E. Opportunity Identification in Multinational Subsidiaries: An Empirical Study. 2005. Paper presented at 31st European International Business Academy, Oslo, Norway.
Plakoyiannaki E, Zotos Y, Lysonski S. Images of Women in U.K. Magazine Advertisements: Does Advertising Belittle Women’s Liberation?. 2005. Paper presented at 9th International Conference on Marketing and Development, Thessaloniki, Greece.
Plakoyiannaki E. Antecedents and Consequences of Customer Relationship Management (CRM) Practice: Insights from a Case Study in the Automotive Services Sector. 2005. Paper presented at 34th European Marketing Academy Conference, Milan, Italy.
Plakoyiannaki E. How Do Organisational Members Perceive CRM? Evidence from a U.K. Service Firm. Journal of Marketing Management. 2005;21(3-4):363-392. doi: 10.1362/0267257053779136
Diamantopoulos A. The C-OAR-SE Procedure for Scale Development in Marketing: A Comment. International Journal of Research in Marketing. 2005;22(1):1-9.
Diamantopoulos A, Smith GW, Grime I. The Impact of Brand Extensions on Brand Personality: Experimental Evidence. European Journal of Marketing. 2005;39(1-2):129-149.
2004
Dimitratos P, Plakoyiannaki E, Förbom YK. Entrepreneurial and International Learning in Multinational Subsidiaries. 2004. Paper presented at Academy of International Business Conference, Stockholm, Sweden.
Dimitratos P, Nakos G, Plakoyiannaki E, Ennis S. Toward a Broader Measurement of International Entrepreneurship. 2004. Paper presented at Babson Kauffman Entrepreneurship Research Conference, Glasgow, United Kingdom.
Balabanis G, Diamantopoulos A. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach. Journal of the Academy of Marketing Science. 2004;32(1):80-95. doi: 10.1177/0092070303257644
Dimitratos P, Plakoyiannaki E. International Entrepreneurship and International Entrepreneurial Culture. In Petrakis PE, editor, Entrepreneurship. University of Athens. 2004. p. 95 - 105
2003
Dimitratos P, Lioukas S, Plakoyiannaki E. International Performance of Smaller Firms and its Determinants: An Empirical Study. 2003. Paper presented at 29th European International Business Academy Conference, Copenhagen, Denmark.
Plakoyiannaki E, Dimitratos P. Is Customer Relationship Management (CRM) Practice linked to Entrepreneurial Attitude? Empirical Evidence from a Service Firm. 2003. Paper presented at BAM2003 Conference, Harrogate, United Kingdom.
Showing entries 341 - 360 out of 388