All Publications Chair of International Business
Showing entries 41 - 60 out of 389
2022
Gidaković P, Szöcs I, Diamantopoulos A, Florack A, Egger M, Zabkar V. The Interplay of Brand, Brand Origin, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management. 2022 Oct;33(4):1924-1949. Epub 2021 Oct 28. doi: 10.1111/1467-8551.12552
Leri I, Florack A, Diamantopoulos A. Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. In Proceedings of the 13th EMAC Regional Conference. 2022
Halkias G, Florack A, Diamantopoulos A, Palcu J. Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country-of-Origin Cues. British Journal of Management. 2022 Jul;33(3):1432-1446. Epub 2021 Sept 2. doi: 10.1111/1467-8551.12545
Galizzi G, Plakoyiannaki E. The Dark Side of Network Embeddedness in International Business: A Systematic Review and Integrative Framework. In Proceedings of the 10th International Conference on Contemporary Marketing Issues (ICCMI). 2022
Luise C, Buckley PJ, Voss H, Plakoyiannaki E, Barbieri E. A bargaining and property rights perspective on the Belt and Road Initiative: Cases from the Italian port system. Journal of International Business Policy. 2022 Jun;5(2):172-193. Epub 2021 Nov 25. doi: 10.1057/s42214-021-00122-9
Matarazzo M, Diamantopoulos A, Raff A. Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. In Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022
Mainolfi G, Diamantopoulos A, De Nisco A, Oduro S, Milivojevic D. Country Stereotypes as Mediators of the Countervailing Influences of Consumer Xenocentrism and Animosity on Purchase Behaviors. In Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022
Szöcs I, Diamantopoulos A, Luburic G. What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. In Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022
Plakoyiannaki E, Stavraki G, Tsapi V. The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs. Qualitative Market Research. 2022 Mar 29;25(2):256-271. doi: 10.1108/QMR-09-2021-0119
Welch C, Paavilainen-Mäntymäki E, Piekkari R, Plakoyiannaki E. Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies. 2022 Feb;53(1):4-26. Epub 2022 Jan 14. doi: 10.1057/s41267-021-00484-5
Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.
Galizzi G, Plakoyiannaki E. Network (Over)embeddedness in International Business: A Systematic Review and Integrative Framework. In Proceedings of the 48th EIBA Annual Conference 2022. 2022
Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. In Proceedings of the 36th British Academy of Management (BAM) Conference. 2022
Makri K, Leri I, Plakoyiannaki E. Reshoring Literature: Analyzing the Past and Present to Predict the Future. In Proceedings of the 48th EIBA Annual Conference. 2022
2021
Diamantopoulos A, Matarazzo M, Maack M. Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. 2021. Paper presented at European International Business Association Conference, Madrid, Spain.
Bourdin D, Halkias G, Makri K. The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research. 2021 Dec;137:28-38. doi: 10.1016/j.jbusres.2021.08.020
Diamantopoulos A, Szöcs I, Florack A, Kolbl Ž, Egger M. The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review. 2021 Oct 26;38(6):1143-1165. Epub 2021 Aug 31. doi: 10.1108/IMR-09-2020-0209
Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Diamantopoulos A, Matarazzo M, Maack M. The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.
Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021
Showing entries 41 - 60 out of 389