All Publications Chair of International Business

2022


Galizzi G, Plakoyiannaki E. The Dark Side of Network Embeddedness in International Business: A Systematic Review and Integrative Framework. In Proceedings of the 10th International Conference on Contemporary Marketing Issues (ICCMI). 2022

Matarazzo M, Diamantopoulos A, Raff A. Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective. In Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022

Mainolfi G, Diamantopoulos A, De Nisco A, Oduro S, Milivojevic D. Country Stereotypes as Mediators of the Countervailing Influences of Consumer Xenocentrism and Animosity on Purchase Behaviors. In Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022

Welch C, Paavilainen-Mäntymäki E, Piekkari R, Plakoyiannaki E. Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies. 2022 Feb;53(1):4-26. Epub 2022 Jan 14. doi: 10.1057/s41267-021-00484-5

Matarazzo M, Diamantopoulos A, Maack M. Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. 2022. Paper presented at International Marketing Trends Conference 2022, Rome, Italy.

Makri K, Leri I, Plakoyiannaki E. Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. In Proceedings of the 36th British Academy of Management (BAM) Conference. 2022

2021


Diamantopoulos A, Matarazzo M, Maack M. Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. 2021. Paper presented at European International Business Association Conference, Madrid, Spain.

Diamantopoulos A, Milivojevic D. Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.

Diamantopoulos A, Matarazzo M, Maack M. The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. 2021. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy.

Diamantopoulos A, Thoumrungronje A, Scherer N. Consumer Xenocentrism and “Irrational” Consumer Behavior. In Proceedings of the 12th EMAC Regional Conference. 2021

Bretthauer FA, Diamantopoulos A. Loss Aversion and COO Effects: Experimental Evidence. In Proceedings of the 12th EMAC Regional Conference. 2021

Hoorani BH, Plakoyiannaki E, Gibbert M. The Forgotten Role of Time in Qualitative Theorizing for International Business Research. In Proceedings of the 35th British Academy of Management (BAM) Conference 2021 . Lancaster, UK: British Academy of Management Conference. 2021