All Publications Chair of International Business
Showing entries 381 - 389 out of 389
2002
Diamantopoulos A, Siguaw JA. The Impact of Research Design Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study. Journal of Marketing Management. 2002;18:73-104.
2001
Dimitratos P, Plakoyiannaki E. The Dimensions of an International Entrepreneurial Culture: On the Theoretical Underpinnings of International Entrepreneurship. 2001. Paper presented at 4th McGill Conference, Glasgow, United Kingdom.
Plakoyiannaki E, Zotos Y, Lysonski S. Alcohol Advertising: A Content Analysis of Greek Magazines. 2001. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.
Plakoyiannaki E, Tzokas N. Customer Relationship Management: A Capability Portfolio Perspective. 2001. Paper presented at 30th European Marketing Academy Conference, Bergen, Norway.
Diamantopoulos A, Winklhofer HM. Index Construction with Formative Indicators: An Alternative to Scale Development. Journal of Marketing Research. 2001;38(2):269-277. doi: 10.1509/jmkr.38.2.269.18845
Balabanis G, Diamantopoulos A, Melewar TC, Mueller RD. The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies. Journal of International Business Studies. 2001;32(1):157-175.
2000
Plakoyiannaki E, Tzokas N. Customer Relationship Management: A Conceptual Framework and Research Agenda. 2000. Paper presented at 8th International Colloquium in Relationship Marketing, Stockholm, Sweden.
Plakoyiannaki E. Advertising on the Internet. In Zotos YC, editor, Advertising. Thessaloniki: University Studio Press. 2000. p. 287-320
1999
Plakoyiannaki E, Tzokas N, Donaldson B. Personal Selling and Sales Management in the Context of Relationship Marketing: A Research Agenda. 1999. Paper presented at International Conference: Preparing the Manager of the 21st Century, Thessaloniki, Greece.
Showing entries 381 - 389 out of 389